Custom product is possible only at great expense. Custom molded product requires molds in the $30,000 and up price range and require quantities of 50,000 pieces or more. Hand made product can be made in smaller quantities but still involves a significant investment in both money and time.
Crystal enjoys a very high perceived value. Since it is commonly used for gift giving on very special occasions, such as weddings, fine crystal is appreciated when it is presented as an award and generally is kept in a place of special honor.
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